At last, baseball season is back in full swing! We hope you were able to make it downtown for the 2011 Tigers opener. What a great atmosphere to be around. The sold out game brought thousands of baseball fans downtown to Comerica Park, who were there to support and cheer for their home team. Everything about that day was great! Even the weather couldn’t bring our spirits down.
While hanging out before the game, we made sure we got a stadium hot dog and a cold Miller Lite. Speaking of Miller Lite, Powers Distributing had their own Tigers spirit ritual they performed this year. In celebration of Miller Lites’ sponsorship with the Detroit Tigers, Powers Distributing teamed up with Tectonics to create a fun and exciting vehicle wrap for their H2 Hummer. Emphasizing on showing both brands, the creative team at Tectonics hit a home run on this wrap.
Powers Distributing was so happy with the design, they added a matching fleet wrap to the job. Even the fans loved this wrap. The Miller Lite and Tigers H2 was parked outside the front of Comerica Park, next to the large Tiger statue. Fans were walking back and forth taking pictures in front of both the Hummer and statue. One fan stated “It’s cool man! I wish I could drive it around!” Another fan asked for us to take a picture of him and his buddies standing in front of the H2, wearing their Tigers gear and holding their Miller Lite beverages. He gave us a high five and said “It’s perfect! My favorite team and my favorite beer, on one of my favorite trucks!” Another fan couldn’t get over the fact that it wasn’t paint. He keep putting his face up close trying to figure out how we did the wrap. After explaining to him a little about the process, he simple said “That’s amazing.” He was even more amazed after we told him that all the tiger stripes and orange rays from the burst are reflective, so it really pops a night!
Vehicle wraps are definitely a great way to market for events, especially one as important as opening day. The design is festive and eye catching. The fans really enjoyed it and it created a lot of buzz for both the Miller Lite brand and the Detroit Tigers brand. And those two things alone are some of the positive outcomes that our clients gain from teaming up with Tectonics to concept, design and produce a grand slam vehicle wrap. Check out more pictures below.
